Amul is an Indian dairy cooperative, based at Anand in the state of Gujarat. Founded in 1946, the brand is today managed by the Gujarat Co-operative Milk Marketing Federation Ltd (GCMMF) which is jointly owned by about 3 million milk producers in the state.The journey of Amul Ice Cream began on the 10th March, 1996 in Gujarat and with its superior quality it was able to capture the highest market share in a short period of time. In 1997, Amul Ice Creams entered Mumbai followed by Chennai in 1998 and Kolkata and Delhi in 2002. Nationally it was rolled out in 1999.